Just a few notes is all it takes. A sonic logo sums up your brand in seconds, and helps increase brand recall hugely.
Sometimes five notes is all it takes. Think of McDonalds or Intel, and those notes immediately come into your head.
That’s the power of a sonic logo. Think of it in the same way you would a visual logo – it’s part of your brand identity.
But you don’t need to be a global brand to use a sonic logo. Second Sense compose and sound design sonic brand identities all the time for businesses large and small.
Combined and themed with a longer form piece of music, a sonic logo can quickly become a valuable tool in connecting with consumers across multiple platforms.