Sound

 

How a brand sounds is as important as how it looks. The most direct connection to memory and emotion is through sound.

Ambient Audio

Retail outlets, theme parks, exhibitions, art installations, public spaces – wherever people gather, the addition of sound elevates their experience to a whole new level, and reinforces their brand immersion.

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Audio Branding

Sound is the most direct link to human memory and emotion, so how a brand sounds is as important as how it looks. Combined with visual stimulation, sound strengthens the bond between brand and consumer and improves their brand experience.

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Branded Content

With consumers’ attention increasingly hard to gain and maintain, branded content lets you reach out to them in ways that traditional advertising can’t. Online, in store, in apps, outdoors…the possibilities are endless.

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Jingles

The traditional form of music for advertising, the jingle still has its place in the 21st Century.  The jingle has evolved considerably over the decades, and can be a catchy original composition or a resung hit song.

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Music

Whether it’s a simple Sonic Brand Trigger for a local advertiser or a suite of compositions for a global brand, Second Sense will deliver real quality at a realistic price. We will lead you through the entire process, from defining your objectives and devising a music strategy that meets them, to the creation of the finished musical identity.

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Music Composition

Second Sense works with a group of talented composers, which enables us to deliver great original music across a wide spectrum of genres, from Classical and Acoustic to Dub Step and Electro.

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Music Clearance

For instant recognition and product association, there may be an existing published song that fits the bill. Second Sense can assist with song search, lyric rewrites, publishing and mechanical rights clearance, and if required, re-recording of the selected track.

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Podcasts

Now more than ever, people want to listen on the move.  Second Sense just loves the audio medium and never ceases to be amazed at how much it can achieve.

A podcast is a great way to feed your audience on a regular basis, satisfying their appetite for news or entertainment and extending your brand further into their lives.

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Radio Commercials

If you’re including radio in your media mix, you need someone beside you who can help you deliver results. You may need us to produce a one-off script or to act as your ‘radio department’, running the planning, production and distribution of all your radio commercials.

Either way, we’re down to earth, good at what we do and most of all, we understand your space.

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Radio Programmes

Many of the Second Sense team cut their teeth in the radio industry, producing music and speech programmes for stations in the UK and abroad.

This experience gives us the advantage when planning a branded radio service – either online or broadcast.

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Sonic Logos

Sometimes five notes is all it takes.  Think of McDonalds or Intel, and those notes immediately come into your head.

That’s the power of a sonic logo.  Think of it in the same way you would a visual logo – it’s part of your brand identity.

But you don’t need to be a global brand to use a sonic logo.  Second Sense compose and sound design sonic brand identities all the time for businesses large and small.

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Sound Design

Sound Design encompasses music, voice and sound effects to provide the ultimate accompaniment to a visual or aural experience.

The tension drone as the killer stalks his prey.  The Foley sound effect placed just at the right instant: when combined with visuals, the best sound design is such an integral part of what’s on screen that you’ll hardly notice it’s there.

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Soundtracks

Whether it’s a feature length film or a TV commercial, whilst a good story, great actors and creative direction are critical, one of the most powerful elements of a visual work is the soundtrack.

Second Sense’s composers and sound designers have the skill and talent required to make the very most of what you see, by producing the sounds you hear.

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