How a brand sounds is as important as how it looks. The most direct connection to memory and emotion is through sound.
Retail outlets, theme parks, exhibitions, art installations, public spaces – wherever people gather, the addition of sound elevates their experience to a whole new level, and reinforces their brand immersion.
Sound is the most direct link to human memory and emotion, so how a brand sounds is as important as how it looks. Combined with visual stimulation, sound strengthens the bond between brand and consumer and improves their brand experience.
With consumers’ attention increasingly hard to gain and maintain, branded content lets you reach out to them in ways that traditional advertising can’t. Online, in store, in apps, outdoors…the possibilities are endless.
The traditional form of music for advertising, the jingle still has its place in the 21st Century. The jingle has evolved considerably over the decades, and can be a catchy original composition or a resung hit song.
Whether it’s a simple Sonic Brand Trigger for a local advertiser or a suite of compositions for a global brand, Second Sense will deliver real quality at a realistic price. We will lead you through the entire process, from defining your objectives and devising a music strategy that meets them, to the creation of the finished musical identity.
For instant recognition and product association, there may be an existing published song that fits the bill. Second Sense can assist with song search, lyric rewrites, publishing and mechanical rights clearance, and if required, re-recording of the selected track.
If you’re including radio in your media mix, you need someone beside you who can help you deliver results. You may need us to produce a one-off script or to act as your ‘radio department’, running the planning, production and distribution of all your radio commercials.
Either way, we’re down to earth, good at what we do and most of all, we understand your space.
Sound Design encompasses music, voice and sound effects to provide the ultimate accompaniment to a visual or aural experience.
The tension drone as the killer stalks his prey. The Foley sound effect placed just at the right instant: when combined with visuals, the best sound design is such an integral part of what’s on screen that you’ll hardly notice it’s there.