Travis Perkins Big Deals

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The building supplies sector is a crowded market in UK media, particularly on radio. We have been working on a new and completely unique tone of voice for Travis Perkins to enable the brand to stand out from he crowd. This tone of voice is personified by none other than Joanna Lumley.

The Bathroom Showroom

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The Bathroom Showroom operates hundreds of branches nationwide within City Plumbing Supplies, part of the Travis Perkins Group. We are working with them to increase their share of the market through a programme of co-ordinated messages across radio and digital channels. Below are some digital banner ads promoting the wider offering and a radio commercial advertising Bank Holiday opening at …

Travis Perkins “Grab The Guide”

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For Travis Perkins, Britain’s biggest builder’s merchant, the launch of a new catalogue is always a big event. We helped them make a splash with “Grab The Guide”, a co-ordinated campaign involving radio and digital advertising. Includes a custom music track composed by Second Sense.

Thomas Sanderson radio

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A radio test for one of the UK’s leading suppliers of conservatories. Thomas Sanderson have been successfully running a national TV commercial promoting their conservatory valet cleaning service, and wanted to reflect the tone and message conveyed in it on a radio commercial they can use to target specific areas of the country, and lead listeners to their landing page conservatoryvalet.co.uk …

Benchmarx 2017 radio

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Rolling out new branches across the UK, Benchmarx were seeking a template they could use on stations around the country to support the openings.

Nicholas Parsons

Car Finance 247 – 2017 radio

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For 2017, we introduced a new element to Car Finance 247’s radio commercials – the radio legend Nicholas Parsons. Nicholas is of course instantly recognisable, and adds a playful yet mature and trustworthy note to Car Finance 247’s messaging. We have also developed the musical theme we developed for the brand, remixing the track with lighter instrumentation and vocals to …

Unbeatablecar

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A 1930s recording of an Old Time American classic was the inspiration behind the music on a new radio campaign for Unbeatablecar car supermarket. The Second Sense music team took the melody of “Because She Ain’t Built That Way” – written in the 19th Century and recorded by Asa Martin in 1931 – and gave it a modern country-folk treatment …

Tile Giant “Trade Rewards Sprint”

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Following a hugely successful trial of radio in the Spring, Tile Giant wanted to promote their Trade Rewards scheme on talkSPORT when listenership was likely to peak – during the Rio Olympic Games. The challenge for Second Sense was to create a commercial that was obviously Olympic-themed, without mentioning The Olympics (which is only permitted for official sponsors and partners). …

Great Rail Journeys

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The perfect voice for Great Rail Journeys Great Rail Journeys were looking for the perfect brand voice to appeal to its core audience of over 50s.  Second Sense’s casting suggestion was none other than Jenny Agutter, one of the lead actors in the original film “The Railway Children”.  We also produced and mastered the soundtrack.