Music is What Feelings Sound Like

Imagine for a moment the opening titles of ‘Friends’, as you watch the images of the happy young New Yorkers cavorting across the city, hear in your mind the jaunty theme tune by The Rembrandts singing “I’ll be there for you (When the rain starts to pour), I’ll be there for you (Like I’ve been there before), I’ll be there …

Explainer Videos: Examined, Explained and Exemplified

If someone handed you a corkscrew and asked you ‘how does this work?’ Would you: Write down a detailed explanation on paper on the way in which a corkscrew works and hand it to them? Verbally explain how the corkscrew functions? Grab a bottle and SHOW THEM? Congratulations. You now understand why Explainer Videos are so powerful! Definition: Explainer Video …

10 Reasons Radio Ads Turn Out Bad!

Turn on any commercial radio station from small local to big national and you won’t have to wait long before you hear a radio commercial that is, at best, dull and uninteresting and, at worst, downright bad… Nobody wants to have a bad ad but they happen all too often, and here are ten reasons why: Radio ads are an …

W W What?

What if the World Wide Web had never been invented? How would internet’s brightest and best have turned out? Join Tim Berners Lee and Stephen Fry as they imagine an internet-less world in a  spoof viral video produced by the World Wide Web Commission, starring some of the internet’s biggest pioneers.

Free Movie Night from Pizza Hut Hong Kong

Pizza Hut and Ogilvy Hong Kong have got together to turn home pizza delivery boxes into a home movie night sensation. It’s a gimmick yes but it attracted the attention of the hard to reach 10-24 year old male demographic across the city state and created quite a buzz! It works by removing a lens-shaped hole from one end of …

The Best YouTube Ads From The Past Decade

YouTube users were recently asked to vote for their favourite ad from the past ten years as part of YouTube’s 10th anniversary celebrations – who won? Check out the top five, the winner may surprise you: Dove: Real Beauty Sketches Ogilvy Brazil, PHD, Mindshare A social experiment showing women that when it comes to their beauty, sometimes they can be …

Art Of Patron

A Bee’s Eye View

Combining state of the art 360˚ aerial camera work with stunning visual effects Tequila brand Patrón has utilized drones equipped with GoPro cameras to pull together a virtual reality experience that allows users to simulate the flight of a bee – Patrón’s masco – through the process of farming agave and producing tequila. The results are breath-taking and will be …

Radioplayer Apple Watch

Radio On Your Watch!?

Radio has always been a personal one-to-one medium.  Now, Radioplayer has taken that relationship and made it more personal than ever. Nobody is quite sure whether the Apple Watch is going to take off, and if so in which direction – expensive timepiece, personal fitness monitor, organiser? But one thing is for sure – remote music controller is one role …