The Best YouTube Ads From The Past Decade

YouTube users were recently asked to vote for their favourite ad from the past ten years as part of YouTube’s 10th anniversary celebrations – who won?

Check out the top five, the winner may surprise you:

  1. Dove: Real Beauty Sketches

Ogilvy Brazil, PHD, Mindshare

A social experiment showing women that when it comes to their beauty, sometimes they can be their own worst critics.

  1. Volvo Trucks: The Epic Split feat. Van Damme

Forsman & Bodenfors

Jean Claude Van Damme can do anything.

  1. Always: #LikeAGirl

Leo Burnett, Starcom MediaVest Group

This campaign shattered negative perceptions of what it means to do something “like a girl.”

  1. Volkswagen: The Force

Deutsch Los Angeles, MediaCom

Perhaps the best car campaign of all time, this adorable spot from Volkswagen doesn’t fail to put a smile on any face.

  1. Turkish Airlines: Kobe vs. Messi – The Selfie Shootout

Crispin Porter + Bogusky and Starcom

THE WINNER: Embodying two of the globes biggest obsessions, selfies and football, this follow-up to Turkish Airlines 2012 Legends on Board spot, was an instant hit on YouTube, clocking up 25M views in its first three days.

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