YouTube users were recently asked to vote for their favourite ad from the past ten years as part of YouTube’s 10th anniversary celebrations – who won?
Check out the top five, the winner may surprise you:
- Dove: Real Beauty Sketches
Ogilvy Brazil, PHD, Mindshare
A social experiment showing women that when it comes to their beauty, sometimes they can be their own worst critics.
- Volvo Trucks: The Epic Split feat. Van Damme
Forsman & Bodenfors
Jean Claude Van Damme can do anything.
- Always: #LikeAGirl
Leo Burnett, Starcom MediaVest Group
This campaign shattered negative perceptions of what it means to do something “like a girl.”
- Volkswagen: The Force
Deutsch Los Angeles, MediaCom
Perhaps the best car campaign of all time, this adorable spot from Volkswagen doesn’t fail to put a smile on any face.
- Turkish Airlines: Kobe vs. Messi – The Selfie Shootout
Crispin Porter + Bogusky and Starcom
THE WINNER: Embodying two of the globes biggest obsessions, selfies and football, this follow-up to Turkish Airlines 2012 Legends on Board spot, was an instant hit on YouTube, clocking up 25M views in its first three days.
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